People often describe the relationship between vision, strategy, and positioning as cascading - the first defines the latter, and the latter the last. April Dunford views this relationship as more nuanced. The vision is what you’d like the company to be in the future. Strategy is how you get there. Positioning is the value it provides today. It changes in time as you execute each step of your strategy.
Positioning vs Strategy vs Vision
Positioning vs Strategy vs Vision
Positioning vs Strategy vs Vision
People often describe the relationship between vision, strategy, and positioning as cascading - the first defines the latter, and the latter the last. April Dunford views this relationship as more nuanced. The vision is what you’d like the company to be in the future. Strategy is how you get there. Positioning is the value it provides today. It changes in time as you execute each step of your strategy.