Positioning vs Strategy vs Vision
Positioning vs Strategy vs Vision
April Dunford | April Dunford’s Blog | 16th November 2021
People often describe the relationship between vision, strategy, and positioning as cascading - the first defines the latter, and the latter the last. April Dunford views this relationship as more nuanced. The vision is what you’d like the company to be in the future. Strategy is how you get there. Positioning is the value it provides today. It changes in time as you execute each step of your strategy. (1130 words)
Setting Good Product Management KPIs (B2B and B2C)
Wil Pong | Amplitude Blog | 27th May 2022
There are many KPIs we can use to track our product performance. In fact, there might be too many. How do you pick the right KPI for the stage of your product is at? (2700 words)
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