Blocked from Talking to Your Customers?
My Sales Team Won’t Let Me Talk To Customers. What Now?
Teresa Torres | Product Talk | 18th May 2022
Product discovery means talking to your customers. PMs often reach out to sales & marketing to tap into their current or prospective customers. Often, these departments push back, afraid that your questions will be a nuisance, or worse, will lead to revenue loss. How do you tackle these fears and establish a healthy relationship with the sales and marketing departments? (1300 words)
The Supermarket of Software
Martina Lauchengco | Silicon Valley Product Group | 12th May 2022
For any product to reach its adoption and commercial potential, its value must be exceptional enough to displace an existing product, behavior or belief.
Cutting through the noise with your product and making a place for it in the Supermarket of Software is tougher than ever. We need an approach that bakes product marketing into our product’s DNA. Looking for features that ‘connect the market and customer insights‘, picking the right go-to-market strategy, building a unique story around your product and enabeling others to tell that story all play a crucial role. (960 words)
Community
How common is it for UX/Design to have final say in design?
“I joined a new company and was surprised that UX has final say and is responsible for user testing. UX is huge for my product, so I’m not sure what I own if someone else is making this call.”
