Are you a founder building a product?

Building a product with the goal of making it a business entails answering the following 4 questions:

• How to identify problems worth solving and the people that have them?

• How to distribute the solution?

• How to monetize the solution?

• How to build a solution to the problem, i.e. the product?

Sounds easy. But even the most seasoned founders have stumbled along their journey.

I made this very mistake when I launched my first startup: I began with a solution. Arguably the last thing you should do.

As Seith Godin puts it:

It doesn’t make any sense to make a key and then run around looking for a lock to open.

Yet, that's exactly what I did.

How do I build better products?

Answering this question is at the heart of this newsletter.

• I look for frameworks that help answer the 4 core questions.

• I add real-life examples that reinforce my thought process.

• I share templates & resources to speed up your learning.

• I share my founder's journey to stay accountable.

So if you are a founder, join me, and let’s learn together.