Unlock product adoption with the Fogg Behavior Model
Unlock product adoption with the Fogg Behavior Model
Fogg Behavior Model
Product Mindset | 10th July 2022
B.J. Fogg created a model to predict a person’s behavior. The formula is simple: behavior = motivation x ability x prompts. The Product Mindset explores how you can use this model to improve your onboarding flow and unlock product adoption for new users. (2000 words)
How Do You Get Your First Product Job Without Experience?
Teresa Torres | Product Talk | 6th July 2022
Minimum experience: 5 years. Sounds familiar? How do you land a job in product management if you have no experience? Teresa’s answer - built it yourself. You see, the minimum 5-year experience requirement is a shortcut recruiters use so to filter out candidates that no nothing about product management. Start your own mini product, do your own discovery, build a prototype with no code tools - in short, show them you’ve got experience. (1500 words)
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