Run user interviews that uncover real insights
Getting valuable insights from your interviews can be frustrating, this template can help
You spend time preparing your questions, sourcing your respondents, and scheduling interviews only to walk away having learned nothing new. Or worse, having everyone just politely say how awesome your idea/feature/product is, but then never signing up or purchasing.
I've been there. I've run countless interviews during which I learned very little that would help me design a better product.
But, it doesn’t have to be like this. Two books helped me understand that I was doing interviews all wrong. The Mom Test by Rob Fitzpatrick and Continuous Discovery by Teresa Torres.
Introducing The User Interview Toolkit
I've taken everything I've learned in these books and in the many interviews I ran since and distilled it into the User Interview Template.
You'll get 9 lessons that take the most important insights about interviews from both books and a toolkit to manage interviews, capture opportunities, and prioritize them so you can build products based on a deep understanding of your customers' pains and needs.
My hope is that this toolkit will teach you to run interviews that don’t feel like a drag, but rather a friendly conversation that leads to a better understanding of your customers’ pains and needs.
What's inside this Notion Toolkit?
A Notion system to manage User Interviews
9 lessons based on learnings from the Mom Test and Continous Discovery
Opportunities and Insights Database
A step-by-step guide to creating the perfect interview Template
A video guide explaining how to use the User Interview Toolkit
Who's this for?
Product Managers doing discovery on their next feature
Founders validating their business idea
UX researchers trying to better understand their customers
Because you’ve been a long time subscriber to this newsletter, I’m giving away this toolkit for free. All I ask is that you share it with anyone else you think could benefit from it.